The Influence of National Culture on Buyer-Supplier trust and Commitment

Morgan and Hunt’s (1994) Key Mediating Variable (KMV) Model has been demonstrated to be a useful means of exploring relationships between organizations. The model includes such key relational constructs as trust, commitment, cooperation, communication, shared values, and uncertainty, which have been studied extensively in the extant supply chain and marketing literatures. However, at present no comprehensive test of buyer-supplier relationships has used the KMV Model as the basis for analysis. In addition, no multi-industry study has applied the KMV Model to investigate its usefulness in other industries…

Author: Morris, Matthew

Source: University of Maryland

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