The purpose of this thesis is to describe and analyse the role of logistics in the strategy of the firm. Leading to this purpose are empirical observations of firms that manage to grow under sustained profitability, by the means of logistics.The clothing retailers H&M and Inditex manage to pursue strategies of growth under sustained profitability. Both H&M and Inditex acknowledge that logistics is used in achieving these strategic goals. The competitive environments are similar for the two retailers….
Contents
1 INTRODUCTION
1.1 THEORETICAL BACKGROUND
1.1.1 Two Perspectives on Strategy
1.1.2 Two Dimensions of Logistics in Strategy
1.2 EMPIRICAL BACKGROUND
1.2.1 H&M
1.2.2 Inditex
1.2.3 H&M and Inditex in Terms of Content and Context
1.3 PURPOSE
1.4 FOCUS, SCOPE, AND DELIMITATIONS
1.5 SOME IMPORTANT DEFINITIONS
1.5.1 Logistics
1.5.2 Strategy
1.5.3 Content
1.5.4 Context
1.6 THE STRUCTURE OF THE THESIS
2 RESEARCH QUESTIONS
2.1 CONTENT
2.2 CONTEXT
2.2.1 The Outer Context
2.2.2 The Inner Context
3 METHODOLOGY
3.1 CHOICE OF LITERATURE
3.2 CHOICE OF CASE STUDY METHOD
3.3 CHOICE OF CASE STUDY COMPANIES
3.4 DATA COLLECTION
3.5 ANALYSIS
3.5.1 The Theory and the Research Problem
3.5.2 Constructs used in the Analysis
3.6 VALIDITY AND RELIABILITY
4 THEORETICAL FRAMEWORK
4.1 LOGISTICS
4.1.1 Classifications of Logistics Strategies
4.1.2 The Relation between Logistics and Strategy, Structure, and Organisation
4.2 STRATEGY
4.2.1 Positioning Theory
4.2.2 The Resource-Based View of the Firm
5 THE AHLSELL CASE
5.1 CONTENT
5.1.1 An Acquisition Strategy
5.1.2 On How Ahlsell Came to Focus on Acquisitions
5.1.3 The Acquisition Process
5.2 OUTER CONTEXT
5.2.1 Market Trends
5.2.2 Ahlsell’s Suppliers and Customers
5.3 INNER CONTEXT
5.3.1 The Organisation
5.3.2 Logistics
6 THE BERGMAN & BEVING CASE
6.1 CONTENT
6.1.1 A Strategy Expressed in Terms of the Value Chain
6.1.2 Strategy Development
6.2 OUTER CONTEXT
6.3 INNER CONTEXT
6.3.1 The Organisation
6.3.2 Logistics
7 ANALYSIS OF THE AHLSELL CASE
7.1 CONTENT
7.2 CONTEXT
7.2.1 Outer Context
7.2.2 Inner Context
8 ANALYSIS OF THE BERGMAN & BEVING CASE
8.1 CONTENT
8.2 CONTEXT
8.2.1 Outer Context
8.2.2 Inner Context
9 CONCLUSIONS AND ISSUES FOR FURTHER RESEARCH
9.1 THE LOGISTICS CONTENT IN THE STRATEGY OF THE FIRM
9.2 THE OUTER CONTEXT OF LOGISTICS IN THE STRATEGY OF THE FIRM
9.3 THE INNER CONTEXT OF LOGISTICS IN THE STRATEGY OF THE FIRM
9.4 RETURNING TO THE PURPOSE AND CONTINUING THE RESEARCH
LIST OF REFERENCES
APPENDIX 1 INTERVIEWEES
APPENDIX 2 INTERVIEW GUIDE
Author: Kihlén, Tobias
Source: Linköping University
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