The role of network marketing in international logistic companies’ business development; an analysis of manager’s perceptions

As the Business environment becomes more and more competitive, companies are forced to push themselves to a very edge of their capabilities. Ultimately the success of the companies relies on their human resources and business and marketing strategies which can help them to show up in global market. So network marketing has become an increasingly used method in order to enhance the small medium size Int’l logistic companies’ performance. The purpose of this study is to provide a better understanding of how Network marketing is used as a marketing strategy and tool to develop logistic companies business in new millennium. To reach this purpose I have conducted a case study of WCAF “World Cargo Alliance” family of logistic networks. I also investigated the objectives with Internationalization, network marketing and how the effects of network marketing can be measured. In order to analyze data which obtained from questionnaires allocated to the managers in different geographical regions quantitative methods have been used and the results showed that managers of int’l logistic companies understand the importance and benefits of joining global logistic networks and network marketing.

Author: Ghorbani, Faramarz

Source: Luleå University of Technology

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