When purchasing products, buyers are influenced by references. With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree in which
Customer satisfaction is a fundamental marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. However, in this present decade,
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