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International product development in automotive industry: mapping and improvement suggestions from a customer satisfaction perspective

Getrag All Wheel Drive AB (GAWD) in Köping, Sweden today develops, manufactures and sells All Wheel Drive (AWD) systems to the private car industry. However it has not always been like this. Before 2004, the very same plant was a subsidiary company of Volvo Car Corporation, sourcing its need of manual transmissions and AWD systems. Since now having all car manufacturers as potential customers GAWD at the same time is affected by the free market competition from other AWD systems ...

Project category: TQM