Brand Architecture

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Branding Technical Services: a case study on SWECO’s brand

The economical structure has suffered a great change over the past decades; the service industry has exploded into a dominant force in the western world. Therefore, the idea of services marketing is relatively new. Although a growing number of service firms are realizing the significance of marketing and branding, you may still find technical service businesses that have not adapted the concept. The consultancy firm SWECO, which will be the case study, is one of them. The objective with this ...

Project category: Marketing

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