This project aims to establish an efficient marketing strategy for a Web Hosting Company, taking into consideration the organisations strategic position. A mix of both quantitative and qualitative research strategies were put to use. We will further discuss about strategic position, environment, strategic capabilities, influence of stakeholders, strategic choices, competitive rivalry, etc.
This paper is the result of a minor field study conducted in Istanbul, Turkey. The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of