Industrial purchasing stands for more than half of the whole economic activity in industrialized countries. Therefore it is important to understand how industries perform buying activities. The telecommunication industry is a fast growing industry and therefore interesting to investigate. The purpose of
Despite the value given to individuals on Organizational Buying Behavior, there’s been an implicit distinction in the buying behavior literature between individual buying and organizational buying. Individuals have always organized themselves and collaborated with peers to achieve their goals in the marketplace
Print advertising is still frequently used as a promotional tool by companies today. The aim of a print ad campaign is to stand out among other print ads as well as having a simple concept that can easily be remembered and distributed
Internet is a growing channel for companies to conduct business. The internet is a competitive environment and it is hard to attract customers’ attention mostly because of the size of internet and the amount of information available it is hard to stick
Everyday people purchase goods, and unfortunately it is inevitable that sometimes goods do not live up to costumers’ expectations. On the other hand, many researches agree that recovery after a service failure can make customers more satisfied and loyal than if the