Customer Retention

Third party logistics a project report

This report is on “Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective” Establishing close connections with third-party logistics providers (3PLs) has long been recognized in the literary works as a valuable technique for third-party logistics 3PLs and customer

Customer retention in service firms: three case studies of companies in the transport-logistic industry

Customer retention has increasingly become the focus of many companies’ strategy. Through three case studies of Swedish companies in the transport- logistic industry this thesis investigates the extend companies within the service sector can enhance customer retention through customer relationship management. CRM

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