This report is on “Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective” Establishing close connections with third-party logistics providers (3PLs) has long been recognized in the literary works as a valuable technique for third-party logistics 3PLs and customer
Customer retention is a concept gaining more and more attention in today’s business when loyal customers are considered as essential components to organizational success. Therefore, corporations, strive to identify and manage effective methods to retain their customers more and more. Customer retention
CRM (Customer Relationship Management)is an integrated approach to identifying, acquiring, retaining and delighting customers. By enabling organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business, and geographies. CRM helps organizations maximize the value of every customer interaction
Everyday people purchase goods, and unfortunately it is inevitable that sometimes goods do not live up to costumers’ expectations. On the other hand, many researches agree that recovery after a service failure can make customers more satisfied and loyal than if the
Customer retention has increasingly become the focus of many companies’ strategy. Through three case studies of Swedish companies in the transport- logistic industry this thesis investigates the extend companies within the service sector can enhance customer retention through customer relationship management. CRM