Customer Relationship Management

Customer relationship management (CRM) is a method for managing an organization’s connections with present and potential clients. It requires making use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. This section provides project reports on the topic of Customer Relationship Management.

Customer Relationship Management in 3G Telecom – The Customised Point of Contact

We’ve analyzed CRM Customer relationship management in a service provider’s mindset on behalf of Ericsson Microwave Systems AB. The question at issue we chose to explore is ‘How should a service firm build a point of contact so as to handle client relations in the 3rd generation mobile Internet?’ To reach a conclusion we’ve completed a qualitative study including literature survey and 3 interviews.

The role of analytical CRM in maximizing customer profitability in private banking: two Swedish banks

Most widely accepted classification of Customer Relationship Management (CRM) systems includes operational, analytical, collaborative and e-CRM. While operational, collaborative, and e-CRM has received a significant interest among practitioners and scholars, but analytical CRM has been mostly neglected by them. The major function

Feasibility study of application and implementation of customer relationship management (CRM) in hotel industry

The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several

Project Reports, Final Year Projects for Students, Case Studies, Dissertation Ideas, Thesis Topics, Project Sample Downloads