We’ve analyzed CRM Customer relationship management in a service provider’s mindset on behalf of Ericsson Microwave Systems AB. The question at issue we chose to explore is ‘How should a service firm build a point of contact so as to handle client relations in the 3rd generation mobile Internet?’ To reach a conclusion we’ve completed a qualitative study including literature survey and 3 interviews.
Most widely accepted classification of Customer Relationship Management (CRM) systems includes operational, analytical, collaborative and e-CRM. While operational, collaborative, and e-CRM has received a significant interest among practitioners and scholars, but analytical CRM has been mostly neglected by them. The major function
The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several
The consumer market is getting more competitive, and the fundamental question is; what should the companies do in order to gain new customers and sustain the existing ones? Primary attempt has been to offer price discounts and special deals to the customers.
This thesis studies Customer Relationships Management (CRM) in Fashion companies for men. The business approach CRM arose in the late 1990s from the principles of relationship marketing and it became a well used strategy by managers within all types of industries (Stone,
Customer Relationship Management and Mobile Marketing are two areas of business that have been given considerable attention in recent years. For companies that strive to succeed in today’s customer oriented marked it has become a necessity to manage customer relations through the
The conditions for doing business are rapidly changing. Consumptions patterns are different, there are new technologies for distributing and collecting information, and the competition on the market is increasing domestically as well as globally. In order for companies to survive and grow
‘Virtual exchange’ is bringing buyers and sellers together electronically rather than having to go to a physical market place. The Internet is affecting every facet of business life, obliterating current business models. It is becoming increasingly clear that stalled or failed CRM
The purpose of this study is to bring insight and deeper understanding into the objectives, strategies and the expected benefits of CRM initiatives by organisations particularly service companies in Sweden. To conduct this study, the following research questions were posed: How can
CRM (Customer Relationship Management)is an integrated approach to identifying, acquiring, retaining and delighting customers. By enabling organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business, and geographies. CRM helps organizations maximize the value of every customer interaction