Relationship Marketing

Relationship marketing is actually a strategy made to promote customer loyalty, relationship and long-term engagement. Relationship marketing describes a set up where both customer and vendor are interested in providing a more satisfying exchange. Relationship marketing is different from other types of marketing in that it acknowledges the long-term value of customer relationships and extends communication past intrusive advertising and sales promotional messages. According to Liam Alvey, relationship marketing can be applied when you can find competitive product alternatives for customers to choose from; and when there’s an continuing and periodic desire for the product or service. This section is dedicated to relationship marketing projects, relationship marketing project topics, samples, dissertation and relationship marketing thesis. Use the links given below to view available projects.

Third party logistics a project report

This report is on “Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective” Establishing close connections with third-party logistics providers (3PLs) has long been recognized in the literary works as a valuable technique for third-party logistics 3PLs and customer

The Creation of Customer Loyalty – A Qualitative Research of the Bank Sector

The purpose of this dissertation is to find out which parameters service companies are using in order to create customer satisfaction and customer loyalty. Theories that we have chosen to consider deal with relationship marketing, service quality, different types of loyalty, customer value, customer loyalty, customer satisfaction, loyalty programs, customer clubs, monetary benefits and social bonds.

Project Reports, Final Year Projects for Students, Case Studies, Dissertation Ideas, Thesis Topics, Project Sample Downloads