Customer Relationship Management in 3G Telecom – The Customised Point of Contact

We’ve analyzed CRM Customer relationship management in a service provider’s mindset on behalf of Ericsson Microwave Systems AB. The question at issue we chose to explore is ‘How should a service firm build a point of contact so as to handle client relations in the 3rd generation mobile Internet?’ To reach a conclusion we’ve completed a qualitative study including literature survey and 3 interviews.

Project Reports, Final Year Projects for Students, Case Studies, Dissertation Ideas, Thesis Topics, Project Sample Downloads