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Companies can observe increase in profit, if the customers are in stronger relationship with them due to the very well known fact that cost of getting a customer is five to eight times of maintaining an existing customer. Traditional marketers have been
Promotion is one of the key of the four Ps in the marketing mix and as such has a key role to play in market success. The Internet’s potential to provide an efficient channel for marketing communications is overwhelming. Many marketing communication
For most companies, developing a satisfying customer experience has a direct impact on their future revenue streams. They now have to consider creating such “experiences”. The purpose of this thesis is to provide a better understanding on how to build a positive
Designing quality service is an important issue in today’s world of competition in the tourism industry and in particular in the hotel sector. Although numerous resources are available on the subject of service quality design, only a few have provided a comprehensive
Research findings show that tourist industries have turned into one of the most profitable sources of income throughout the world especially in the last decade of the seconde millennium. Interestingly, this phenomenon holds clear promises for many countries which have suffered from
The purpose of this study is to Identify and assess the key elements of CRM in the context of Iran’s software industry. To accomplish this objective, we adopted an exploratory research approach to identify the CRM key elements and effectiveness factors by
In this research a framework has been developed for food exporters, because there were only few strong frameworks in exporting and there were not good ones for Iranian exporters. In this dissertation effects of export performance on organizational commitment to export and
While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little