Advances in communications technology have allowed traditionally distinct financial businesses to keep instantaneous track of developments in other businesses and compete for some of the same customers. Some insurance companies now offer deposit accounts and mortgages. In the United States, life insurance
The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer
Customer satisfaction is a fundamental marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. However, in this present decade,
The purpose of this thesis “A Context Analysis of Customer satisfaction in Services“, is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis
Getrag All Wheel Drive AB (GAWD) in Köping, Sweden today develops, manufactures and sells All Wheel Drive (AWD) systems to the private car industry. However it has not always been like this. Before 2004, the very same plant was a subsidiary company
Involving the Voice of the Customer early in the product development process creates opportunities for high product quality and customer satisfaction. In the product development work at Volvo Car Corporation (VCC) customer focus is important and considered throughout the development process. VCC
The findings of this research are mostly useful to those (managers, web designers, etc.) who intend to penetrate the Iranian market with least cost, time and energy. The results indicate the most important web quality factors through Iranian online shoppers’ perspective. In
Online services offer customers a splendid display of benefits such as enhanced control, ease of use and reduced transaction charges. Consequently, online services have grown rapidly and have emerged as a leading edge of service industry. Providing online services in developed stock
Companies can observe increase in profit, if the customers are in stronger relationship with them due to the very well known fact that cost of getting a customer is five to eight times of maintaining an existing customer. Traditional marketers have been
For most companies, developing a satisfying customer experience has a direct impact on their future revenue streams. They now have to consider creating such “experiences”. The purpose of this thesis is to provide a better understanding on how to build a positive